On January 26, 2006, EitaroSoft, inc. (Tokyo, Japan, CEO Eitaro Nishijima), launched a new 3D soccer game, World Eleven, exclusively to au's brand new mobile phone device, the W41 series. The most attractive feature of World Eleven would be its dynamic visualization that is only compatible to the newest devices. Details, such as realistic shadows, reflections, and lightings, and the thrill of having a full soccer game (11players vs. 11 players) push the limits of what we know as a cell phone. Moreover, the control is made simple so beginners can easily and smoothly get used to the game. W41 is equipped with OpenGL ES, a programming interface that will be adapted to an upcoming Play Station 3. EitaroSoft has been working on the development of Open GL ES for mobile devices from early on, and come to accomplish the first project with au